What is SEO?
It is the process of improving the appearance of your website on search engines.
To increase the visibility of your website in search engine results pages and thus increase traffic to the site and its reach, to achieve the greatest increase in sales and profits for your product or service.
Here is a more detailed explanation of the SEO service ..
Let us take, for example, the giant search engine in the world, which is Google, in which if you type, for example, the word “YouTube,” more than 15 billion results will appear if you search in English, and more than 100 million if you search in Arabic.
What if the word used in the search process changed, even slightly?
What if we made it “the YouTube” by adding only “the” instead of “YouTube”?! Try it by yourself.
Now we have found that search results change based on the words used in the search process, which affects the order in which different sites appear .
This greatly affects companies, their sales and profits
On what basis are search results arranged?
SEO is an abbreviation for Search Engine Optimization, which means the process of improving and adjusting content to appear in the first search results, to obtain the largest amount of organic traffic.
Controlling the content is to make it follow certain rules, which agree with the terms of the search engines, and the content is saturated with the keywords that customers use to search for the product or service that you provide so that your site ranks in the first results.
What are the rules that must be followed to ensure that your site appears in the first search results?
1- Content quality : This is the most important factor, as the size of the content and images, the the words used, and the format of the content itself are the most important factors in topping the search results.
2- The extent of the site’s responsiveness to mobile phones : Almost more than 60% of people’s traffic on the Internet is via phone, so the site must be responsive, look good on phones, and be easy to browse.
3- Site speed : The slower the site loads, whether on the phone or on the desktop, the more this negatively affects the user experience of those searching on Google. We are in the age of speed, so your site must be as fast as possible so that Google makes it top the search results.
4- The strength of the site and its relationship to the topic : The site must be specialized or have strength and influence (Authority, as Google itself says), meaning that it provides effective and influential information that the person who is actually searching needs and will benefit him.
5- Back links : It is the number of links that the site obtains from other sites and includes them in its content. The more these links there are, the more powerful and trustworthy the site becomes in the eyes of Google, and thus places it at the top of the search results.
What are the types of SEO?
There are many types of SEO, which we provide to every client in illusion art , depending on the goals and type of field in which he works.
1-Content page SEO : This is the type we mentioned in the previous points.
2- Image SEO : You can search on Google for images only, and see on what basis the images that appear in the first results are selected. This is what this type of SEO represents.
3- “E-Commerce SEO” for online stores : This type of SEO is related to sites that sell goods and products, which people constantly search for in search engines. It is the most in-demand type of SEO, and requires experience and knowledge because the profits of these stores depend greatly on it.
4.- Local Business SEO : Do you have a restaurant, shop, or company, and you want people to easily find you on maps and rank high in search results, then this type of SEO is most suitable for you.
5- Video SEO : How do videos top search results on YouTube, and how do videos top some search results on Google, all of this is answered by this type of SEO.
6- SEO for famous websites : This type of SEO is specific to famous sites such as Amazon or Souq.
If you want to display your product on those sites and want it to appear in the first search results, this is what we will provide for you.
What are the steps that your site will go through in order to improve its appearance in search engines?
1- Analyze your website : Evaluate your website and determine its strengths and weaknesses in terms of content and site structure.
2- Developing a search engine optimization strategy : Design a custom SEO strategy that fits your needs and goals.
3- Implementing a search engine optimization strategy : By improving the content and improving the infrastructure of the website.
4- Measuring results : Monitor and analyze search engine optimization results and make the necessary adjustments.
