In the fast-paced world of digital fashion, success requires more than just high-quality products. You must have a strong online presence and attractive design that will attract customers. This is exactly what we did with “Hejab Fashion”, the online store specializing in veiled clothing. By developing the website interface and improving search engines (SEO), we were able to transform this store into a stylish and preferred destination for veiled women in the Kingdom of Saudi Arabia.
Project challenges:
Before starting the project, we faced some challenges that we had to overcome:
- Old and unattractive design: The previous website design was old and did not reflect the elegance and sophistication of the store’s products.
- Weak digital presence: The site did not have a strong presence on search engines, which made it difficult for potential customers to find it.
- Fierce competition: The online fashion market in Saudi Arabia is witnessing fierce competition, which requires clear differentiation.
the solution:
To overcome these challenges, we agreed with “Malak Store” to implement a comprehensive plan that included:
- Developing an attractive user interface: We designed a new user interface for the site that is elegant and easy to use, with a focus on displaying the products in an attractive and inspiring way.
- Improving the user experience: We worked to improve the overall user experience by simplifying the browsing and purchasing process, and providing multiple payment options.
- Search Engine Optimization (SEO): We conducted a comprehensive analysis of keywords related to veiled clothing in Saudi Arabia, and improved the site’s content and tags to fit these keywords.
- Accelerating page loading: We worked to improve the speed of loading website pages to ensure a smooth browsing experience for users.
Results:
This project achieved impressive results, as:
- Significant increase in the number of visitors: The site has seen a significant increase in the number of visitors through search engine optimization.
- Increased conversion rates: A greater percentage of visitors converted into customers as a result of improved user experience.
- Increase in sales: The increase in visitors and conversion resulted in a significant increase in sales.
- Enhancing the brand’s visual identity: The new website design now better reflects the brand’s identity and elegance.