In the competitive business world, it is not enough to be a contracting company with extensive experience and great achievements. It must also have a strong visual identity that reflects its values ​​and achievements and appeals to its target customers. This is exactly what we did with [Company Name], the leader in the field of industrial contracting and infrastructure in Egypt. By developing an integrated visual identity and an effective marketing strategy, we were able to transform this company into a strong and influential brand in the market.

Project challenges:

Before starting the project, we faced some challenges that we had to overcome:

• Outdated visual identity: The company’s visual identity was outdated and inconsistent, not reflecting the company’s size and achievements.
• Lack of a strong digital presence: The company did not have a strong digital presence on social media platforms, especially LinkedIn, which affected its ability to communicate with target customers.
• Difficulty communicating the story: The company had a rich history, but there was no clear strategy for conveying that story to the audience.

the solution:

To overcome these challenges, we agreed with [company name] to implement a comprehensive plan that included:

• Developing the visual identity: We designed a new visual identity for the company that includes a modern logo, a harmonious color palette, and design patterns that reflect the company’s strength and leadership.
• Create a visual identity guide: We created a comprehensive visual identity guide to ensure it is applied consistently across all marketing and corporate materials.
• Company Profile Development: We developed the Company Profile in a professional manner that highlights the company’s history, achievements, and future vision.
• Building a content strategy for LinkedIn: We have developed an integrated content strategy for LinkedIn that aims to publish attractive and useful content about the company and the contracting sector.
• Search Engine Optimization (SEO): We optimized the company’s website to improve its appearance in search results on Google.

Results:

This project achieved impressive results, as:

• Strengthening the visual identity: The company’s new visual identity now reflects its strength and leadership in the market.
• Increased brand awareness: The company has seen a significant increase in awareness of its brand among target customers.
• Attracting new customers: The company’s strong presence on LinkedIn has contributed to attracting more potential customers.
• Improving the company’s image: The company has become seen as a leading and innovative company in the contracting field.