Creating an emotional connection between the customer and your product or service you provide to him is not an easy matter.
We, at Illusion art , believe that emotions are the most important needs of customers and are the primary reason for completing the purchase process. Focusing on the customer’s emotion in marketing is one of the safest strategies to ensure the customer’s attachment to your product and his inability to do without it.
In addition to advertising on social media platforms, our team will lead you to the path of appearing before the eyes of customers everywhere, and planting your brand in their subconscious minds.
Despite the widespread use of digital marketing in advertising and the reliance of many companies on it to provide sales and marketing opportunities for the product, “offline” advertising is still one of the tools that is difficult to dispense with in the marketing process for any company.
What are the types of offline advertising?
There are many types and methods of offline advertising, here are the most important ones that guarantee you achieve great popularity for any brand.
1- Guerrilla marketing method:
It is one of the marketing methods in which companies use the element of surprise and unconventional interactive methods to promote their products or services, which helps any brand to dominate the market, because this method engraves in the customer’s mind an unconventional position associated with the brand and is therefore difficult to forget.
It differs from ordinary marketing in that it relies on interaction with the public and therefore does not require huge budgets and at the same time achieves fruitful results. Here is an example of the Guerrilla marketing process for Coca-Cola.
2- Publications: No matter how developed advertising methods are, cards, brochures and flyers will remain important marketing tools that cannot be dispensed with, but the value of publications and the extent to which they achieve results depend on the quality of the content presented in those publications, as a simple piece of paper at a low cost that contains a distinctive creative design and content can achieve Very much yours
3- Street advertisements: Such as using ushers and promoters, who specialize in communicating with your audience directly to provide detailed information about your product or service and collect potential customer data, as well as billboards in the streets. Always be sure to choose areas characterized by high traffic to ensure your influence on the largest number of customers.
4- Corporate gifts (giveaways ): There is no way that brings you emotionally closer to the customer as much as a gift, because it improves the relationship between the customer and the product and brings him to an advanced stage of loyalty. While choosing gifts, always strive to choose what suits the needs of the target customer and at the same time link the gift to your brand, such as printing your logo on the gift or Specially designed gifts with new innovative ideas
5- Sponsor: Your support and sponsorship of charitable or entertainment events and other community participation helps you market your brand differently from competitors, which distinguishes you and makes you appear to your customers.
How can we help you achieve a successful and influential offline campaign?
- We will provide you with billboards in the most lively and high-traffic areas.
- We create distinctive designs for you to create an advertisement that catches the eyes of passers-by and attracts their attention.
- We have an integrated team of promoters, ushers, who specialize in communicating with your audience directly to provide detailed information about your product or service and collect potential customer data.
- Printing and distributing flyers with a distinctive advertising design that attracts the customer’s attention, arouses his curiosity, and moves him towards searching for your product and purchasing it.
