FAQs
Digital Marketing
Marketing a product online requires analyzing the nature of the product and its most important features, starting with preparing marketing research on the nature of the market and the target audience and how to reach them, and then developing strategies to attract the target audience and convert them from visitors to potential customers and then to permanent customers. Through this strategy, the customer feels that he is a priority for the seller, and that the producing organization is the most experienced among its competitors; therefore, the customer chooses your organization and even prefers the organization over anyone with the same interests.
When choosing an e-marketing company, it is important to consider the following factors: Experience: How much experience does the company have in the field of digital marketing? Reputation: Follow the opinions of the company’s previous clients and how satisfied they were with the service they received from the company Services: What services does the company provide? Previous work: Choose a company that has worked with many clients, especially those similar to your business
The field of digital marketing is constantly changing, and it is important to keep up with the latest trends, the most important of which are artificial intelligence marketing, influencer marketing, and content marketing.
There is certainly no one-size-fits-all answer to this question. The appropriate budget for online marketing depends on many factors, such as the type of business you have, the nature of the product or service you offer, your target audience, and your goals.
To increase engagement, you can follow these strategies:
- Attractive and innovative content: Provide valuable and entertaining content that will interest your audience, and use various formats (images, videos, stories, etc.).
- Right timing: Post content at times when your audience is most active on the platform.
- Ask questions and take polls: Encourage followers to participate and express their opinions.
- Respond to comments: Interact with your followers personally and quickly.
- Use appropriate hashtags: Use hashtags related to your field of work and your target audience.
- Collaborate with influencers: Partner with influencers in your industry to promote your products or services.
Choosing the appropriate platforms depends on the nature of your business and your target audience. Some factors to consider:
- Audience demographics: Where is your target audience most located?
- Content Type: What type of content do you provide? Is it visual, text, or video?
- Marketing goals: What are your goals for using social media?
You can measure the success of your campaigns using key performance indicators (KPIs) such as:
- Number of followers: An increase in the number of followers.
- Interaction rate: number of likes, comments, and shares.
- Click through rate: The percentage of people who click on your links.
- Sales conversions: An increase in sales as a result of campaigns.
- Audience reach: The number of people who viewed your content.
To create successful ads, you must:
- Define your target audience precisely: Target people who are likely to be interested in your products or services.
- Design attractive ads: Use high-quality images and videos, and write compelling advertising texts.
- Choose the right goals: Determine what you want to achieve with your ad (increase brand awareness, increase sales, etc.).
- Ad Personalization: Customize your ads for each social platform.
- Experiment and improve: Experiment with different ads and evaluate their performance to improve results.
programming & development
Determining the cost of creating a website or application depends on many factors, as websites or applications with few pages are much cheaper than those with many features, and the design of the website or application also depends on whether you want a custom design or will use a ready-made template, as well as the programming techniques used, and the cost varies based on different programming languages and frameworks.
Certainly, Illusion Art Company provides you with many after-sales services related to the website and application programming and development department, such as: 24-hour technical support – error correction – updates.
We offer a wide range of website and application creation services to suit all your needs: Business websites – Media websites – Interactive websites – Mobile applications – Web applications
The time required to create a website or application varies depending on the design of the site as well as the size of the site’s functions and the programming techniques used, but in general, creating a simple website takes two to four weeks, while creating a simple application takes two to six months.
Choosing the appropriate programming language depends greatly on the nature of the project and its goals. There is no one language that fits all projects. Some factors to consider when choosing a programming language are:
- Speed of performance: Some languages are faster than others, and this is important for projects that require processing large amounts of data.
- Ease of use: If you are a beginner, an easy-to-learn programming language may be more suitable.
- Libraries and frameworks: Some languages provide ready-made libraries and frameworks that facilitate the development process.
- Popularity and Support: Popular languages usually have the support of a large developer community.
- Web development: Focuses on building websites that can be accessed via the browser. Includes user interface design, server programming, and database design.
- Application Development: Focuses on building applications that run independently on mobile devices (smartphones and tablets) or computers. Mobile applications usually require special development environments for each operating system (iOS, Android).
- Software testing is the process of verifying that a computer program works as expected. Testing aims to discover errors and security vulnerabilities and improve the quality of the final product.
- Importance of software testing:
- Product Quality Assurance: Helps in delivering an error-free product.
- Increased customer satisfaction: Reduces the number of problems users may encounter.
- Avoid additional costs: Early detection of errors reduces repair costs later.
Cybersecurity is the protection of systems and data from electronic attacks. In today’s world, where businesses and individuals rely heavily on technology, cybersecurity has become crucial.
The importance of cybersecurity in application development:
- Sensitive data protection: Protect users’ information from theft or breach.
- Preventing cyberattacks: Protecting applications from hacking and viruses.
- Build Trust: Gives users confidence in using your app.
search engine optimization
The time to see results varies based on a number of factors such as: the level of competition in your field – the quality of your search engine optimization – the size of your site/app, and can range from 3 to 12 months to see real and effective results.
There are many metrics used to measure the success of SEO: Organic Traffic – Conversion Rate – Search Engine Ranking – Brand Visibility – Return on Investment (ROI)
The cost of SEO for your business will vary greatly depending on your organization’s needs and the level of expertise of the company you choose, but you should expect to pay within these price ranges. If the search terms you want to optimize for in Google don’t face stiff competition, then less than $500 per month is a reasonable price.
There are some risks associated with SEO, including: Google Penalties: If you use unethical SEO techniques, Google may penalize your site/app. Google Algorithm Changes: Google’s algorithms change regularly, which may affect your site/app’s ranking in search results. Competition: It can be difficult to compete for the most popular keywords. Therefore, we recommend that you choose the company you will contract for SEO services, review their previous work, and make sure they have good experience in this field.
Search engine optimization (SEO) is the process of optimizing your website to increase its ranking in natural (unpaid) search results on search engines such as Google and Bing.
When users search for your products or services online, the goal of SEO is to make your site appear in the top ranks, attracting more potential visitors and converting them into customers.
- Increase Organic Traffic: Attract more visitors to your site without having to pay for ads.
- Improving credibility: Appearing in the first ranks on search engines is evidence of the quality and reliability of your site.
- Increase Sales: Convert visitors into customers and increase sales and revenue.
- Improving user experience: SEO focuses on improving the user experience on your site, making them more likely to stay and browse
Keywords are the words and phrases that users search for on search engines. Choosing the right keywords is the foundation of any successful SEO strategy.
- How to choose keywords:
- Words related to your industry: Choose words that express your products or services.
- Search volume: Find words that are frequently searched for.
- Competition: Try to choose keywords with relatively less competition at first.
- Search intent: Understand what users are searching for when they type these words.
There are many elements that affect your site’s ranking in search results, but the most important ones include:
- High-quality content: The content on your site should be useful, distinctive, and relevant to your target keywords.
Site Infrastructure: Your - site should be fast, easy to use, and well designed.
- Backlinks: Getting high-quality links from other sites indicates the importance of your site.
- Improving titles and descriptions: Write attractive titles and descriptions that contain keywords.
- User Experiences: Improve the user experience on your site through faster loading and user-friendly design.
Page loading speed is a very important factor in search engine optimization. Users prefer fast sites, and search engines like Google give priority to high-speed sites.
- Reasons why download speed is important:
- Improve user experience: reduces bounce rate and increases user stay time on the site.
- Increase conversion rate: Increases the likelihood that users will purchase products or services.
- Improving search ranking: Loading speed is one of the factors that affects your site’s ranking in search results.
Graphics Design
We offer a wide range of graphic design services, including logo design, branding, marketing materials (posters, brochures, business cards), website design, and user interface/user experience (UI/UX) design.
We follow several steps to design a professional logo, starting by understanding the client’s identity and message, then developing several initial concepts, selecting the optimal design, and presenting the final design with revisions as requested by the client.
Yes, we offer a certain number of free revisions after delivery to ensure your complete satisfaction with the final design.
We provide several design drafts throughout the creation process and encourage you to provide your feedback and suggestions at each stage. We also give you the opportunity to make revisions until we reach the ideal design that suits your vision.
- Print design: is the design of printed materials such as brochures, posters, and magazines. Focuses on print quality and color accuracy.
- Digital design: is the design of digital materials such as websites, logos, and animated graphics. It focuses on interacting with the user and adapting to different screen sizes.
Graphic design plays a crucial role in digital marketing:
- Attract attention: Attractive designs catch users’ attention on social media, in ads, and on websites.
- Identity building: Helps build a strong brand identity.
- Improving user experience: Designing attractive, easy-to-use user interfaces makes customers more satisfied.
- Increase sales: Compelling designs push customers to make a purchasing decision.
The world of graphic design is constantly evolving. Some of the latest trends include:
- Flat Design: Simple designs free of shadows and gradients.
- Interactive Design: Designs that allow users to interact with them.
- Sustainable design: Focus on the use of natural colors and lines.
- User-oriented design: designing personalized user experiences.
8 types of graphic design and its most important uses :
- Advertising design
- User experience design
- Social media posts
- Designing visual identities
- Packaging designs
- Publications design
- Motion graphics
- Environmental design
Media Production
Media production is the process of creating visual, audio, or digital content to spread a specific message. This content can be videos, radio shows, animations, or even social media posts.
- Increase brand awareness: It helps in reaching a wider audience and spreading your company name.
- Improving communication: conveys clear and direct messages to the audience in an attractive way.
- Build Trust: Shows customers that your company is professional and innovative.
- Upsells: Motivates customers to take action, whether that’s purchasing a product or signing up for a service.
There are many types of media that can be produced, including:
- Video: advertisements, promotional videos, educational videos.
- Audio: radio shows, podcasts, sound effects.
- Animation: Animated videos, animated pictures.
- Interactive content: interactive presentations, mini-games.
Producing a promotional video includes several stages:
- Planning: Determine the goal of the video, the target audience, and the message you want to deliver.
- Script: Write a clear and detailed script for the video.
- Photography: Filming the necessary footage using appropriate cameras and equipment.
- Editing: Assembling footage, adding sound effects and music, and color correction.
- Final Production: Get the final video in high quality.
Yes, we have a team of professional writers who can help you write a compelling script
Yes, we can handle the entire video production process, from scriptwriting to final delivery.
- We continually invest in the latest technologies to ensure high-quality production.
- Currently, we use high-definition cameras, drones for stunning aerial shots, and advanced editing software.
- Our team has extensive experience in video production, ranging from short marketing films to long-form television commercials.
- We have experts in various fields, including scriptwriting, cinematography, lighting, editing, and visual effects.
Offline Campaigns
Traditional advertising campaigns are those that take place outside the Internet and rely on traditional media such as television, radio, newspapers, magazines, and posters. Despite the development of digital marketing methods, traditional campaigns still play a vital role in reaching a wide segment of the audience, especially older age groups or those that do not rely heavily on the Internet.
- Wide coverage: Reach a large audience at once.
- Building trust: enhances brand credibility.
- Integration with digital marketing: It can be integrated with digital campaigns to achieve maximum benefit.
- Long-lasting impact: Leaves a lasting impression on the audience.
There are many types of traditional advertising campaigns, the most effective of which are:
- Television advertisements: reach a wide audience in a short time.
- Radio Ads: Effective at reaching an audience on the go.
- Print ads: In newspapers and magazines, they reach a target audience.
- Outdoor advertising: such as billboards, reaches the audience in public places.
When planning a traditional advertising campaign, the following factors must be taken into account:
- Campaign goal: What do you want to achieve? Increase sales, build brand awareness?
- Target audience: Who is your audience? What are his interests?
- Budget: What is the budget allocated to the campaign?
- Message: What is the main message you want to communicate?
- Media: Which media will you use?
- Timing: When will the campaign be launched?
- Measurement: How will you measure the success of the campaign?
The choice of campaign type depends on several factors, including:
- Target audience: If your target audience relies heavily on social media, digital campaigns will be more effective. However, if the audience is older or lives in remote areas, traditional campaigns will be more suitable.
- Budget: Digital campaigns may be less expensive in some cases, while traditional campaigns may be more expensive in others.
- Campaign objectives: If the goal is to build trust and credibility, traditional campaigns may be more effective. On the other hand, if the goal is to reach a wide audience quickly, digital campaigns may be the better choice.
The goals of events vary depending on their nature: private events do not have a financial goal unlike most other public events, which aim to achieve a financial return by the organizer in addition to achieving a moral goal such as increasing awareness of the brand and creating a buzz that creates an emotional bond between the brand and the customer.
We offer a wide range of event planning services, which include: Openings – conferences – exhibitions – concerts – sporting events – artistic and cultural events
Whether it’s organizing a small event or organizing a large conference, event planning is a huge task. Every event, no matter how simple or complex, requires detailed planning and organization, and this is done based on several steps: Determine the goal of the event – Determine the budget for the event – Determine the date and location – Determine the event program schedule – Organize with suppliers – Attract sponsors for the event – Promote the event – Measure the success of the event.
