Branding

What is branding? What is its benefit to your company?

Branding is considered the most powerful means to distinguish your products and services from competitors in the strong competition between companies and each other in various fields, by highlighting the characteristics and advantages of your products and services and marketing them using distinctive creative methods and techniques.

Therefore, the scientific definition of branding is:

A continuous process whose mission is to create a name and a distinctive image for your product or service in the brain of your target audience by collecting many elements of your brand and expressing them in the form of (logo – designs – color palette -… etc.) and communicating them to your target audience.

We are at Illusion art..

believe that brands are more than just a logo and slogan, but rather they are living stories that ignite feelings, strengthen emotional connections, and leave a lasting impact on the world.

Here comes the role of our company, to breathe life into the heart of your brand and create a living story that achieves the connection between your product or service and the target customer, and thus achieves an increase in sales and profits.

How can we help you build a successful brand for your company?!

Building a brand is not an easy matter. It is a task that requires patience and making some sacrifices in the initial periods in exchange for obtaining huge gains in the later periods.

It is considered a marketing method that produces impressive results, but not quickly. Therefore, it is considered one of the most difficult things that your company can face in order to build a truly successful brand.

There are many steps that we follow to make successful branding, including:

1- Determine the brand’s personality: We define a clear personality for your company, which must be consistent with the brand identity by specifying:

• • Who are you?
  • What is your vision and what are your goals?
  • What is your target audience?
  • What dialect do you speak?
  • What channels will you communicate with your customers?

2- Determine the identity of the brand: That is, identifying all the forms that indicate your brand, including:

• • Brand name
  • Brand logo
  • Tag Line
  • Advertising style
  • Employee’s actions with customers
  • The experience that the customer gets when dealing with your brand.

3- Market study: Studying and understanding the market and its requirements is an important thing in branding, as it helps you know how and when you will address the market so that you are not isolated from what is going on around you.

4- Study of competitors : Studying competitors in the same field as yours is very important, as it will help you find new ideas regarding your products and services, which will help you create a strong and distinctive brand that will influence your customers and thus lead to an increase in your sales.

5- Integrating the brand with branding : Branding extends to all aspects of the product and the way it is presented, and here the importance of integrating the brand with the brand becomes clear.

6-Creating stories around your brand: Stories are one of the most powerful tools of human communication and have the ability to influence the emotions of your customers. Therefore, you should focus on weaving more stories around your brand so that you can create bonds of communication, interaction, and trust between your audience and your brand.

What are the elements and components of branding?

Each brand is expressed through several elements so you can build a strong mental image of your brand that is implanted in the subconscious mind of your target customers.

The most important of these elements are the following:

1- Name: It is the first impression a customer gets about you.

2- Logo: It is the identification code that identifies your company

3- Tag line: It is the slogan you always repeat to reach your customers.

4- Color Palette: Every color in branding has a meaning and a psychological impression on your customer. Therefore, the colors that express your brand are chosen based on your field, the image you want to appear in, and your story.

5- Packaging: Product packaging method, size, shape and colors.

What is the benefit of branding for your company?

1- The ease with which your customers recognize you: When customers shop and see the typography, colors, logo, and clear images of the brand they know

They are very likely to buy this product more than others around it because it is eye-catching and familiar to them.

2- Create customer loyalty to your brand: Once shoppers start learning about your services or products and buying them, your good brand can make them come back to buy more and more of it, and it can also make them loyal followers and completely emotionally attached to your product.

3- Increase your customer’s confidence in your brand: A successful branding process not only gives confidence to the customer, but it also achieves a lot for you as the business owner. All the energy, time, money, and work that has gone into the company comes together as a complete, professional presentation. Branding exists to enhance the original product or service. It pays it forward by grabbing the audience’s attention and making them pay attention to you.

Here are some tips that you should follow to build your brand?!

1 – Brand consistency: One of the most important factors for the success of your brand is making it consistent and cohesive in order to help you reach your audience very quickly, as the audience’s trust in your brand does not arise until they actually realize what your brand represents.

2-Excellence: excellence and staying away from imitating competitors, while taking into account not staying away from credibility, and this is what we will present to you with our distinctive creative thinking.

3- Brand credibility: In order for you to build a successful brand that your customers trust, you must stay away from lying or deceiving your audience with fictitious things that may not be present in what you offer. Therefore, credibility is important in leaving a positive impact for your brand on the mind of your target audience.

4-Make your brand connected to your customer’s emotions: Your brand must connect with your audience’s emotions, show empathy for them and their problems, and meet their needs in order for your brand to be influential with your target audience.

5-Choose your target audience: To build a successful brand, you must carefully choose your target audience

This is achieved by studying them needs and behavior. It is possible that choosing a small group carefully may be smarter than trying to target everyone.