At First, let us introduce you to the meaning of media buying.
It happens that you spend your time browsing social media sites and you see many posts accompanied by the word Sponsored
Or while you are browsing a website, you see an advertisement for a service or product
Or if you are a fan of games and while playing, you will see an advertising video to download an application, or a promo code that you can use to purchase a specific product.
So why are you seeing these marketing messages? And how?
This is called media buying.
And to clarify in detail, Media buying is :
The process of buying media by obtaining advertising space and time to display advertising and marketing messages on the channels and media most appropriate to your target audience, and at the appropriate time to achieve the highest effectiveness and increase sales and profits at the lowest cost.
What media can you display your advertising message on?
The media and channels vary greatly.
In the past, it began with traditional media such as print, television, and radio.
Then, with the technological development and the spread of social media culture and the Internet, digital media began to compete with the old traditional media until they became more influential and effective, due to their reaching a wider range and providing the advantage of being able to determine the range that you wish to target to suit the needs of your project and product.
So what are the types of Digital Media Buying?
1- Social Media Advertising : Studies have shown that out of every 10 people , 9 of them use social media sites monthly, equivalent to 4.65 billion people. This heavy use and presence of a large audience makes social media sites one of the most widespread types of advertising, and advertising on social media is always a good strategy for audience participation. At a very low cost, increasing company brand awareness and increasing sales.
2- Website Ads: These are advertisements that appear on websites
3- Paid Search Advertising : Search for a topic on search engines such as Google. Paid ads will appear at the beginning of the search page on that topic or related to it. Paid search is a type of digital advertising that allows businesses to display ads on search engine results pages
4- Video Advertising : One of the most popular media on the Internet is videos, and therefore the ads that are displayed on video streaming platforms such as YouTube, at the beginning, middle, or end of the video content. It is considered one of the most important means that helps raise conversion rates and engagement with the audience.
5- Email Advertising : It is considered one of the oldest means of advertising, through which companies can send advertisements or marketing messages to a specialized group of individuals.
What distinguishes digital media from traditional media?
1- More precise targeting of the audience : Digital media is able to reach a target audience that is segmented by many factors such as residential area, age group, and gender, thus achieving better sales because you are presenting your brand to a specific audience that is already interested in your product and has the intention to purchase.
2- Access to a wide range : Your ad is displayed on the Internet, which covers all parts of the world in which you can target it and appear in.
3- Its reliance on intelligence : Some digital ads have the ability to course correct and see how long they remain active. Example: Facebook Ads is in a learning phase where you try to show ads to specific people to get a better idea of who else is showing them.
4- Traceability and evaluation : With digital advertising you can measure the success or failure of your campaigns based on the data collected. You can also view conversion rates and other important information about your advertising campaigns. Recently, digital media has reached an advanced stage in competition, especially with its reliance on mechanism in work, what is known as Programmatic Advertising.
How will we help you achieve a successful advertisement?
The advertising process goes through several stages. Before the process of purchasing media, there is a planning stage and developing an advertising plan, through which we can determine which media suits your goals and audience.
Also determine how, when, and to whom your advertising message or brand will be delivered. And the advertising planning stage takes place in the following steps:
1- Determine the campaign objectives: What is your goal for your advertising campaign? Are you targeting increase awareness of your brand? Or target increase conversion to your site and increase sales? Or do you want to retarget your customers? Do you want more audience? More engagement and interaction with your brand? All of these questions are answered at the beginning of the planning stage.
2- Determine the target audience: The stage of determining the characteristics of your target audience? where does he live? how old is he? What are his interests? His average income? How does he spend his time on the Internet? Does he spend most of his time on social media? Or is he addicted to gaming applications? How many hours does he spend on these applications?
3- Determine the media: After analyzing your audience, you can identify and choose the appropriate media to reach it. For example: Your audience may be project owners, and therefore the best way to reach it is the LinkedIn platform.
Or your audience is young, so the most appropriate platform for them is Facebook and Instagram .
Often, more than one channel or means is relied upon to display advertising campaigns. Most campaigns include at least two to ensure that the content reaches the largest number of target audiences.
4- Study your competitors: We analyze and study what is the target of your competitors? Which platforms do they use to display their ads? How do they present their advertising message?
5- Marketing budget: The stage of determining the marketing budget, and our advice to you is not to spend a lot of money without good planning. Determine the available amount, and we will employ it for you in the best way to spend it on delivering the message to your audience, in proportion to the algorism of the platform in which we advertise, and the appropriate timing for it, to ensure achieving the best result. At the lowest cost.
